FIRM HOLD GEL

Loma Firm Hold Gel by Loma is a powerful styling gel that builds structure and definition without weighing hair down. It spreads easily, dries quickly, and helps resist humidity to keep styles in place from morning to night. Perfect for sleek looks, defined curls, or long-lasting control with a clean, non-sticky finish—on damp or dry hair.

• Firm, buildable hold and quick drying
• Crisp definition; anti-frizz & humidity control
• Clean, non-sticky finish; rinses out easily
• Versatile: slicked-back looks, texture, defined curls, long wear

Ideal for sculpting precise, long-lasting styles without stiffness.

* Suitable for all hair types, from fine to thick, straight to wavy/curly.