Collection: Loma

Loma is an American hair care brand founded by David Hanen, a hairstylist turned cosmetic chemist — a pioneer in using certified organic aloe vera as the main base of all its formulas, with a philosophy that goes beyond styling: healthier, stronger, shinier hair.

Loma formulates, manufactures and fills all of its own products in the United States in an environmentally friendly facility — a rare commitment in the industry. Every product contains over 30% organic aloe vera certified by the International Aloe Science Council, combined with plant extracts, essential oils and antioxidants. The range covers every hair need: Moisturizing to hydrate dry hair and dry scalps, Nourishing to nourish chemically treated and damaged hair, Violet to neutralize yellow tones in blonde and grey hair, Curvy Crème to activate and define curls, Calming Crème to quench frizzy, dry hair, a nourishing oil treatment to repair and protect colour, and a complete line of lightweight, aromatic styling products. Free of sulfates, parabens, gluten, and synthetic colours and fragrances, and never tested on animals.