Joico’s ColorFul anti-fade shampoo gently cleanses while preserving the intensity and vibrancy of color-treated hair. Its formula helps maintain color and shine from the very first wash. Infused with a blend of pomegranate extract, camellia oil, and SmartRelease™ Technology, this shampoo protects hair from oxidation, premature fading, and environmental aggressors.
• Gently cleanses without stripping color
• Maintains vibrancy and prolongs color longevity
• Shields against harmful UV rays and pollution
• Leaves hair soft, shiny, and visibly healthier
A perfect shampoo for color-treated hair seeking vibrant, long-lasting, and luminous color.
* Suitable for color-treated, highlighted, or chemically processed hair.