COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR

WELLA

COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR

6.99$
12.99$
6.99$
Color:
Size:

Color Touch Pure Naturals semi-permanent hair color by Wella Professionals is an ammonia-free demi-permanent color designed to create pure, balanced natural shades with shine and precision, lasting up to 24 washes.

  • Ammonia-free demi-permanent formula that deposits pure natural pigments for balanced, non-saturated results
  • Natural, luminous results ideal for clients who want subtle, even, very natural-looking color
  • Ingredients vary by shade. Check your product packaging for the complete ingredient list.
  • Lasts up to 24 washes — mix with Color Touch Emulsion at a 1:2 ratio for natural, luminous semi-permanent results

*Professional product designed for salon use.

  1. Wear gloves and protect clothing and skin.
  2. Mix Color Touch with 1.9% (6 vol) or 4% (13 vol) Color Touch Emulsion at a 1:2 ratio. Example: 30 g of color + 60 g of emulsion.
  3. Apply the mixture evenly to damp hair (shampooed and towel-dried), from roots to ends.
  4. For touch-ups, start with the regrowth.
  5. Processing time without heat: 20 minutes (15 min after a perm or relaxer treatment). With heat: 15 minutes (10 min after a perm or relaxer treatment).
  6. If needed, processing time can be extended by 5 minutes.
  7. Rinse thoroughly, then lather lightly before the final rinse.

Caution: This product may cause serious allergic reactions. Always perform an allergy test 48 hours before each hair color application. If redness, itching, or burning occurs during the test, do not apply the product. Do not use if you have had a prior allergic reaction to hair dyes. For professional use only. Wear protective gloves. Avoid contact with eyes. In case of contact, rinse immediately and thoroughly with water. Keep out of reach of children.

Ingredients may vary depending on the shade chosen. We recommend checking the ingredient list on the product packaging to make sure it meets your personal needs.

Q: Does the Color Touch Pure Naturals range cover gray hair?

A: Yes, up to 70% gray coverage with soft, gradual regrowth.

Q: Can Color Touch Pure Naturals be mixed with other Color Touch shades?

A: Yes. You can customize the formula by combining shades from the same range for a tailored result. For better gray coverage, add 1/3 to 1/2 of a pure shade to the formula.

WELLA COLOR TOUCH - PURE NATURALS SEMI-PERMANENT HAIR COLOR
Color:
Size:

Chit Chat

We think we all agree when we say our hair is an integral part of our identity. Well, Gisèle is here to reassure you, make you feel safe and help you revive your hair. Join the chat and let us give you beauty tips and make sure you have a "good hair day" every day.

Soak up our deepest thoughts
Gros plan sur des cheveux bouclés et crépus naturels

Porosity: the key to finally choosing the right products for your curls

Textured hair guide Porosity: the key to finally choosing the right products for your curls How to recognize it so you can stop guessing and start truly understanding your curly or coily hair. How many times have you bought a...
See more
Femme qui brosse ses cheveux, illustrant la chute saisonnière normale

Seasonal shedding : why your hair falls out more at certain times of year

Hair cycle Seasonal shedding: why your hair falls out more at certain times of year A hairbrush that fills up faster in fall, a bit of shedding again in spring: here's what's really going on, and when to worry. Noticed...
See more
Chevelure saine après 40 ans, soins capillaires adaptés

Pourquoi tes cheveux changent après 40 ans

Cheveux et hormones Pourquoi tes cheveux changent après 40 ans Comprendre l'impact réel des hormones sur tes cheveux, pour ajuster ta routine plutôt que de courir après les cheveux d'avant. Tu as remarqué que tes cheveux ne réagissent plus comme...
See more