Collection: Wet Brush

Wet Brush is an American brand founded in 2005 by Jeff Rosenzweig — a hairstylist dad who, tired of watching his daughters suffer through detangling, set out to invent a brush that would solve the problem once and for all. The result: the number one detangling brush in the United States, with over 100 million sold in 70 countries.

The secret of Wet Brush is its patented IntelliFlex technology — long, thin, ultra-flexible bristles with rounded tips that bend naturally to glide through knots without pulling, ripping or breaking hair (45% less breakage). The collection at Gisèle Beauté covers every need and every hair type: the iconic Original Detangler in several colours and editions, the Mini for your purse, the Pro Detangler, the Pro Paddle for long, thick hair, the Pro Flex Dry and Pro Flex Dry Paddle with vented openings for faster drying, the Pro Shine Enhancer with boar bristles for shine, the Pro Backbar for the salon, the Pro Curl Shaper for curls, the Pro Smooth Styler for finishing, the Pro Epic Teasing for backcombing, the Professional Detangling Comb, the eco-friendly Go Green Curl editions, and Disney editions for kids.