Collection: Pureology

Pureology is the number one professional brand in the United States for colour-treated hair care — founded in 2001 in California with a dual promise that was revolutionary at the time: 100% vegan, completely sulfate-free formulas, without ever sacrificing performance.

A pioneer from day one, Pureology includes an Anti-Fade Complex with UVA and UVB filters in every formula to preserve colour intensity and luminosity for as long as possible. The range covers every colour-treated hair profile: Hydrate for dry, colour-treated medium to thick hair; Hydrate Sheer for fine hair that needs moisture without weight; Strength Cure to repair and strengthen hair weakened by chemical services; Strength Cure Blonde for highly lightened hair with yellow tones; Nanoworks Gold for ageing colour-treated hair that lacks vitality; Smooth Perfection to tame frizz; Pure Volume for fine colour-treated hair; and Color Fanatic, the 21-in-1 leave-in treatment that does it all in one step. All formulas are free of sulfates, parabens and mineral oil, highly concentrated (70+ uses per bottle) and made with 95% recycled materials.