Collection: Olaplex

Olaplex is a California brand founded in 2014 by two chemistry researchers, Dr. Eric Pressly and Dr. Craig Hawker — creators of a patented technology that has truly revolutionized the global hair industry: Bond Building Technology, which repairs broken disulfide bonds at the core of the hair fibre.

Unlike treatments that work on the surface, Olaplex works at the molecular level by reconnecting disulfide bonds broken by colour, bleaching, chemical treatments and heat styling — the same bonds that give hair its strength, elasticity and structure. The Olaplex range is numbered and used as a protocol: No.0 and No.3 as intensive repairing pre-shampoo treatments, No.4 repairing shampoo, No.5 conditioner, No.6 anti-frizz styling cream, No.7 lightweight multi-use oil, No.8 moisture mask, No.9 nourishing antioxidant serum, plus specialized lines for fine hair (No.4Fine, No.5Fine) and curls. Each product restores the 5 key signs of healthy hair: strength, softness, flexibility, shine and shape. More than 8 patents worldwide.