Collection: Neuma

Neuma is an American professional hair care brand founded on a radical principle: performance, health and environmental ethics should never be mutually exclusive. The result — high-performance vegan formulas, made without any of the ingredients the industry still uses far too often.

Every Neuma product is formulated without synthetic fragrances, sulfates, parabens, gluten, phthalates, neurotoxins, known carcinogens or environmental pollutants — using only renewable plant-based ingredients and certified organic extracts. Packaging is made from 95% post-consumer recycled materials, and the brand uses wind energy in its production. Leaping Bunny certified since 2010, Neuma also plants a tree for every product sold through its partnership with Trees for the Future. The range is both simple and complete: Neu Moisture to hydrate dry hair, Neu Repair to repair and strengthen damaged hair, Neu Volume to add body and lightness to fine hair, Re Neu to clarify and purify all hair types, and Neu Styling for high-performance botanical styling products.