Collection: Living Proof

Living Proof is an American hair care brand founded in 2005 in Cambridge, Massachusetts — born from an unlikely and groundbreaking collaboration between MIT biotechnologists and renowned hairstylists, with a mission: to push past the limits of traditional hair products through pure science.

At the heart of Living Proof's innovation are exclusive patented molecules, including OFPMA, the Healthy Hair Molecule that creates a protective barrier around each strand to repel humidity, reduce frizz and make styling easier — without heavy silicones, sulfates or parabens. More than 20 patents and 150 beauty awards later, the range covers every hair need: No Frizz, the biggest anti-frizz breakthrough in 30 years; Perfect Hair Day for healthy, shiny hair every day; Full for lasting, renewable volume without weighing hair down; Restore to repair and revitalize damaged lengths; Color Care to make colour vibrancy last up to twice as long; Scalp Care for unbalanced scalps; and Style Lab for high-performance styling products with no residue or stiffness.