Collection: DevaCurl

DevaCurl is the pioneering care brand for curly, wavy and coily hair — founded in New York in 1994 by hairstylist Lorraine Massey, creator of the famous Curly Girl Method, with a revolutionary belief: curls deserve their own products, not generic formulas.

DevaCurl changed the hair care industry in 2002 with the launch of No-Poo Original — the world's first lather-free, sulfate-free cleanser, which gently cleanses without stripping curls of their natural moisture. Since then, the DevaCurl range has grown to cover the entire curly hair routine: gentle, restorative cleansers (No-Poo, Low-Poo, CurlBond Cleanser), leave-in and deep conditioners (One Condition, Heaven in Hair, Leave-In Decadence), defining styling creams (SuperCream), light- or firm-hold gels (Light Defining Gel, Ultra Defining Gel), CurlBond bond-repair treatments with a patented complex, and anti-frizz microfibre accessories. All formulas are free of sulfates, silicones and parabens — for every curl type, from loose waves to tight curls and coily hair.