Collection: Color Wow

Color Wow is an American professional brand founded in 2013 by Gail Federici — a hair industry pioneer for 40 years, nicknamed "the Apple of hair care" — with a radical mission: to solve real, unsolved hair problems with no-compromise formulas.

What sets Color Wow apart from every other brand: it's the only one to have identified and banned more than 60 common ingredients that can alter hair colour — no other brand goes that far. Every styling product also includes heat protection. With over 100 beauty awards and fans like Jennifer Lopez and Victoria Beckham, the Color Wow range covers the most common needs: long-lasting anti-humidity smoothing without a stiff feel (Dream Coat — the viral product), removal of mineral buildup that dulls colour (Dream Filter), care and styling for curly and textured hair (Curl Wow), yellow-tone neutralizing for blonde and grey hair (Color Control), faster drying, volume and density for fine hair, and a revitalizing scalp serum (Youth Juice with collagen).