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Authentic Beauty Concept

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Authentic Beauty Concept is a premium professional brand, co-created with hairstylists, that celebrates natural beauty without compromise.

Its vegan formulas, free of sulfates, silicones and parabens, deliver hydration, shine, volume and curls — with botanical actives carefully selected for their real benefits. A minimalist, sensory and eco-conscious approach.
VeganSulfate-FreeSilicone-FreeEco-FriendlyCruelty-Free
HYDRATE - SHAMPOO FOR DRY HAIR

AUTHENTIC BEAUTY CONCEPT

HYDRATE - SHAMPOO FOR DRY HAIR

2.99$ CAD 7.99$ CAD
AMPLIFY - CONDITIONER FOR FINE HAIR

AUTHENTIC BEAUTY CONCEPT

AMPLIFY - CONDITIONER FOR FINE HAIR

23.99$ CAD 58.99$ CAD

A premium German brand co-created with experienced hairstylists, Authentic Beauty Concept built its reputation on a simple philosophy: what you leave out matters just as much as what you put in. The result: clean vegan formulas free of sulfates, silicones, parabens and mineral oils, made with botanical extracts purified through an ultrasonic extraction process.

The range covers the key hair care needs (hydration, shine for coloured hair, volume and curl definition), with packaging made from 80% recycled plastic, PETA-certified and registered with The Vegan Society.