Collection: Alcôve

Alcôve is a 100% Quebec professional hair care brand, founded in Montreal in 2022 with a simple mission: clean, effective and accessible formulas for every hair type.

Where many brands complicate things, Alcôve simplifies — carefully selecting active ingredients with proven benefits, with no compromise on professional quality. The range covers every need: intense hydration for dry, dehydrated hair, activation and definition for curls and waves, airy volume for fine hair, deep repair for strands damaged by heat or chemical treatments, yellow-tone neutralizing for blonde and grey hair, and daily heat protection. Every formula is vegan, sulfate-free, salt-free, paraben-free, gluten-free and cruelty-free — and colour-safe.