Collection: Reuzel

Reuzel is a Dutch men's grooming brand founded in 2013 in Rotterdam by Leen and Bertus — the legendary barbers of Schorem Barbershop, a world-renowned reference in men's hairdressing. Their motto says it all: "Created by barbers, used by everyone."

The name Reuzel comes from the Dutch word for "lard" — a nod to the origins of traditional pomades, once made with grease and now reinvented with modern, high-performance formulas. The range covers every men's grooming need: the iconic colour-coded pomades (Red for medium hold and an elegant shine, Blue for strong hold and shine, oil-based Green for classic texture, Pink for extra-strong hold with a matte finish), Fiber Pomade for a natural finish, Concrete Hold and Extreme Matte waxes for the most demanding styles, Grooming Tonics in lotion and spray form to texturize and protect while blow-drying, hair care (shampoo, conditioner, dry shampoo), a beard and shaving line (shaving cream, beard balm, aftershave), and face care. Leaping Bunny certified and cruelty-free.