The New Faces of Gisèle

 A new reign brings a breath of fresh air, a whole new look and values that are more ingrained than ever. 
By Gabby Mather
25 April 2022
Les nouvelles propriétaires de Gisèle Produits de Beauté à Saint-Jérôme

In the last year, the brand, as well as the boutique, have been taken over by a new family of owners. Erika and Jessica Roy, sisters and friends from the Laurentians, come in with a set of complementary experiences and a desire to make Gisèle evolve by giving it a more contemporary vocation. 

Jessica, a sales and customer service specialist, trains employees to have a personalized approach. She focuses on the human and the overall experience. Erika brings her expertise in sustainable development to try to improve the domain's environmental friendliness. 

This new reign brings a breath of fresh air, a whole new look and values that are more ingrained than ever. Transparency, fairness, humility, integrity, inclusiveness, mutual aid, respect and beauty are now an integral part of the company. 

The competence of their consultants is what sets them apart. Respect and loyalty are what ensure repeat business. Gisèle has always strived to educate, advise and accompany her clients in the selection of their products. The company's strength is its experience. This will never change. The new team seeks to support and assist you in your projects and purchases, but above all to have fun and add a little spice in your beauty routines. The long term vision? That Gisèle continues to transform lives by encouraging you to feel better about yourself. The brand still aspires to be your number one reference for all things hair, color, beauty and nail care. 

Stop by the store. The team looks forward to meeting you!